There are a number of options. These are some of them:
Glasgow to Charleroi, then train (hour and a half)
BA Manchester to Brussels, then train (an hour)
GNER Leeds/York to London,
Eurostar to Lille or Brussels, then train (an hour)
P&O Ferries Hull to Zeebrugge, then train (45 mins)
KLM Leeds-Bradford to Amsterdam, then train (3 hours)
A bus/tram ticket costs one euro and can be used within the city limits
for an hour from the time it's validated. You buy tickets from the driver (he
validates the ticket) or from a machine, in which case you validate the ticket
by inserting it in the yellow box when you get on the bus or tram. The machines
are located at several strategic spots around town like the railway station
and the central market square.
Guides & info
Football Supporters' Federation (top quality guide to city and ground)
Ghent tourism site
use-it.be (young person's guide!)
City centre map
(Ghent and Brussels)
only) - enter a discount code of BP93PTS on the Booking Details screen to
get 4% off
Accor Hotels (Ghent and Brussels)
Club and ground
KAA Gent's ground (Jules Ottenstadion) is a
good 3 miles from the station and the centre of town (map).
The club's web site only
tells you how to get there by car, but for anyone without a motor it's the tram.
From the station it's the 21 (every 10-15 minutes during the day, every 20-30
minutes in the evening). From the town centre you catch the 4 to Zuid (every 7-8
minutes during the day, every 15 minutes in the evening), then jump on the 21.